It’s Time to Close More Deals and Increase Your Revenue with PersonalBrain
Understanding where you are in your sales process and what your next steps should be is critical to your success.
However, with multiple proposals and projects, gaining control of all relevant information can be a challenge. By creating a Brain your understanding of those many ingredients to win more business becomes instantly visible. Seeing is knowing.
Here are some key strategies that my sales team and Brain customers use to drive revenue with digital thinking. These organizational principles can be applied to PersonalBrain for individual users or BrainEKP for large sales teams.
Creating Your Sales Playbook
Having the best answers for potential customers is absolutely critical. You can ensure that you and your sales team have everything you need by creating a no limits Sales Playbook with PersonalBrain.
Create Thoughts for Frequently Asked Questions and key promotions. PersonalBrain serves as a visual script for all your best answers.
Your Sales Playbook Thoughts will be used for:
- Simplifying complex products and service offerings
- Training new sales representatives
- Fast and easy RFP and RFI response
- Sales scripts and templates for better answers
The notes area in PersonalBrain or Content Window in BrainEKP can be used to view responses. This way you can simply mouse over a Thought and see your template response below.
With PersonalBrain’s drag and drop of files and URLs, all key proposals, sales collateral and supporting information can be connected together for complete integration of all resources.
Integrate all files and track versions of proposals.
Contextualizing Contacts: PersonalBrain and Your CRM Application
As many sales reps know a contact management system is not knowledge management. While great for storing your contacts it’s impossible to aggregate all relevant information resources and gain a broader view on your sales strategy. PersonalBrain is very complimentary to CRM applications and contact management systems because it provides a view of information that goes beyond lists and reports.
Remember, any item with a unique URL can be dragged into your Brain. This means you can even drag and drop people from Facebook, LinkedIn and Salesforce.com
Dragging and dropping URLs from Web sites such as Facebook and LinkedIn lets you further contextualize people networks.
So the point here is not to see every single contact in your contact management system in your Brain, but rather to create a context-rich knowledgebase to close more business. You should add contacts in PersonalBrain if you are actively engaged with them and they are part of a key business deal. This way you have instant access to them when they call and you can see how they fit into the bigger picture. By placing key contacts in your Brain you are effectively elevating them above the fray and clutter of your CRM system into a conceptual view of your sales thinking in your PersonalBrain.
Big Picture Processing: See Your Sales Territories and Deal Cycles Come to Life in Your Brain
One of the key advantages of PersonalBrain’s associative interface is gaining the ability to organize information under many different dimensions. So that new company that fits under multiple vertical markets and that’s also related to some other contacts can be fully connected.